Protection des données

Data Protection Statement


As the operator of the on-line offer, KEB Automation KG (hereinafter referred to as "we") is the authority responsible for processing personal data belonging to the user of the online offer. You will find our contact details in the online service notice; the contact partners for queries relating to processing of personal data are named in this data protection statement.
We take protection of your privacy and your private data very seriously. We collect, store and use your personal data in compliance with both the content of this data protection statement and the applicable data protection laws, especially the GDPR (European data protection law) and national data protection provisions.
The intention of this data protection statement is to inform you of the extent and purpose for which we process personal data in connection with the use of the online offer.

Personal data

Personal data cover information on an identified or identifiable natural person. This includes all information about your identity; for example, your name, your email address or your postal address. Information that cannot be connected with your identity (for example, the number of users of the online service) does not count as personal information.

In principle, you can use our online service without disclosing your identity and without providing personal data. Hence we only collect general information on your visit to our online-service. However, some of the services that are offered involve collecting personal data about you. In principle we only collect, store and use this data for the purposes of using the online service, and in particular, to handle your contact request. In gathering your personal data only data that are absolutely essential have to be collected.  Also, further details may be involved, but on a voluntary basis. We will point out whether the fields are obligatory or voluntary. We then provide information on specific details in the corresponding section of the data protection statement.
No automated decisions based on your personal data are made in connection with use of our online service.

Processing of personal Information

We store your details on servers with specific protection within the European Union. We take technical and organisational measures to protect your data against loss, destruction, access, change or distribution by unauthorised persons. A limited number of authorised persons are given access to your data. These persons are responsible for the technical, commercial or editorial support for the servers. However, despite regular checks, complete protection against all risks is not possible.

Your personal data are encrypted before being transmitted via the Internet. We transmit the data using TSL encryption (Transport Layer Security)

Sharing personal data with third parties

In principle we use your personal information solely to provide the services you have requested. If we use external service providers as part of the service provision, their access to the data is exclusively for the purposes of provision of the service. We take technical and organisational measures to ensure compliance with data protection legislation and we also require our external service providers to do the same.

In addition, we do not share the data with third parties unless you have given explicit consent for this, in particular not for advertising purposes. Your personal data are only shared if you have given your consent for this data sharing, or if we are entitled or obliged to do so by legal provisions and/or official or judicial directives. Specific examples of this are providing information for law enforcement purposes, for hazard prevention, or to enforce intellectual property rights.


Legal grounds for data handling

Where we obtain approval for processing your personal data, this is based on Art. 6, para. 1 letter a) GDPR as the legal grounds for data processing.
Any processing of your personal data, where required for fulfilment of a contract or within the framework of a contractual relationship with you, complies with Art. 6 para. 1 letter b) GDPR as the legal grounds for data processing.
Any processing of your personal data for fulfilment of a legal requirement is based on Art. 6, para. 1 letter a) GDPR as the legal grounds for data processing.
The provisions of Art. 6, para. 1 letter a) GDPR as the legal grounds for data processing likewise apply where processing of your personal data is required to safeguard the legitimate interests of our company or those of a third party and your interests, basic rights and basic freedoms do not in the process of this require the protection of personal data.
Within the scope of this data privacy statement, we always make reference to the legal grounds on which processing of your personal data is based.

Deletion of data and storage period

We always delete and/or block your personal data in principle when the purpose of storage no longer applies. Storage can however be carried out as well where this is provided for in legal requirements, to which we are subject, for instance with regard to statutory retention and documentation obligations. In such cases we delete or block your personal data at the end of the corresponding provisions.

Use of our on-line Service

Information about your Computer

Each time you access our online service, we collect the following information about your computer, irrespective of your registration: the IP address of your computer, the request from your browser and the time of this request. In addition, we also record the status and the quantity of data transferred as part of this request. We also record product and version information about the browser used and the computer's operating system. Furthermore, we record the website that was used to access the online service. The IP address of your computer is only stored while the online service is being used; it is then deleted or anonymised by being abridged. The remaining data are stored for a limited period.

We use this data to operate the online service, in
particular to identify and eliminate errors, to determine the utilisation of the online service and to make amendments or improvements. Such purposes also include our legitimate interests in data processing in accordance with Art. 6, para. 1 letter f) GDPR.

Using Cookies

As with many websites, we use cookies for our online service. Cookies are small text files that are placed on your computer. They store our specific settings and data for exchange with the online service via your browser. A cookie normally contains the name of the domain from which the cookie file was sent, plus information about the age of the cookie and an alphanumeric identifier.

Cookies allow us to recognise your computer and to make any preferences available immediately. Cookies help us to improve the online service and to offer you a better service that is tailored more closely to your requirements.  Our legitimate interests also fall within the scope of this in accordance with Art. 6, para. 1 letter f) GDPR.

The cookies we use are so-called session cookies, which are automatically deleted again at the end of the browser session. In individual cases cookies can also be used with an extended storage period, so that your default settings and preferences can still be taken into account on the next visit to our online service.

Most browsers are set to automatically accept cookies. However, you can stop cookies from being stored or set your browser to notify you when cookies are sent. Manual deletion of cookies already stored is also possible with the browser settings. Please note that, under some circumstances, your use of our online service will be restricted or will not be available at all if you do not allow cookies to be placed.


The "e-tracker" tool is used with our online service for the analysis of usage data. Etracker is a web analysis service made by etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg ("etracker". With this cookies are used to enable statistical analysis of use of the online service by the visitor as well as the display of usage-related contents or advertising.
The data produced in this are processed and stored on our behalf by etracker in Germany only and are hence subject to strict German and European data protection laws and standards. Etracker has been checked and certified independently in this respect and awarded the ePrivacyseal data protection quality seal.
Date processing is based on our legitimate interests in accordance with Art. 6, para. 1 letter f) GDPR in relation to the aim of optimization of our online service. As the personal privacy of our visitors is important, the data which may enable reference to individuals, such as IP address, log-in ID or device identification, are anonymised or pseudonymised as quickly as possible. No other use, consolidation with other data by etracker or onward transmission to third parties is made.
You can adjust the settings for your browser software to stop cookies being placed; however we would point out that this may mean that you are unable to use all the functions of this website in full.

Data collection and storage can be vetoed at any time with future effect where it is personal. Further information on etracker and possible objection options can be found at


Lead Forensics

For our online offer we use Lead Forensics. Lead Forensics is a web analysis service provided by Lead Forensics, Communication House, 26 York Street, London W1U 6PZ, Great Britain ("Lead Forensics"). The data collected by Lead Forensics consists of the IP addresses of users of the online offer and also data regarding their use of our website. Lead Forensics will use the data collected on behalf of the operator to evaluate their use of the website to compile reports on website activities and to provide further services relating to website use and Internet use with respect to the website operator.
The IP addresses are reconciled with a Lead Forensics database. Where IP addresses relate to British or Irish companies, the names of companies in which our online offer is called up will be passed on to us from the Lead Forensics database. In this case we also receive information on which pages of our online offer are called up by the companies concerned. If the IP addresses are not company-related, only statistical information on use of our website is passed on, which does not permit any conclusions to be drawn regarding the people concerned. Lead Forensics does not collect or identify any private IP addresses. Further information can be found at or (general information on Lead Forensics and data protection).

Future data processing can be vetoed at any time using the following link:  
We are of the view that, due to the safeguards put in place (identification solely of company-related IP addresses and opt-out option), data handling to optimise our online offer and for marketing purposes can be considered as legitimate interest in accordance with DSGVO Art. 6 para. 1 S. 1 point f).


We use products of Sales-Suckers OG ( for marketing and optimization purposes. These products collect and process your personal data and use it to create usage profiles under a pseudonym. These usage profiles are fully anonymized where possible and appropriate. We and Sales-Suckers employ cookies and/or Web beacons (also known as tracking pixels) on this website. We transfer the data we collect about you, which may also include personal data to Sales-Suckers, or Sales-Suckers gathers this data directly. Sales-Suckers is entitled to use information that you leave behind by visiting our Web sites to create anonymized usage profiles. The data collected shall not be used to personally identify visitors to this website without the express permission of the party affected and shall not be merged with personal data about the bearer of the pseudonym. Any IP addresses recorded are anonymized immediately by deleting the last number block. Permission to collect and store data in the future may be revoked at any time.


Google Tag Manager

We use Google Tag Manager of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter “Google”) for our online offering. Google Tag Manager is a tag management system (TMS) that allows you to manage tracking codes and related code fragments known as tags on our website. Google Tag Manager allows integrating Google services into a website.
When using Google Tag Manager, a connection to the servers of Google is established. As a result, Google stores the IP address of the browser of the device used by the visitor to these web pages. It cannot be ruled out that during this process, data are transmitted to Google in the USA and that US security authorities may be able to obtain access to these data. However, no cookies are set in conjunction with the use of Google Tag Manager.
For more information on Google Tag Manager and data processing by Google please refer to;
The legal basis for using Google Tag Manager is our legitimate interest in accordance with Article 6(1)(f) GDPR. Our legitimate interest is the management of tracking codes in our online offering which enable us to analyse the use of our online offering and to improve and personalise our services. 

Google Analytics

We use Google Analytics for statistical analysis. Google Analytics is a web analytics service offered by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, Ireland (hereinafter Google). 
Google also uses cookies for evaluation purposes in conjunction with Google Analytics. The type and scope of use and evaluation are specified by Google. The information generated by the cookies about your usage of the online offering is transmitted to a Google server and stored there. It cannot be ruled out that during this process data are transmitted to the USA and that government agencies may therefore be able to obtain access to these data. However, if IP anonymisation is activated on this website, Google will truncate your IP address prior to transmission. Only under exceptional circumstances is the complete IP address transmitted to a server of Google and truncated there. 
Google uses this information on our behalf for the purpose of evaluating your use of the online offering, for compiling reports on website activity, and for providing other services relating to the use of the website and Internet usage for us as operator of the online offering. In addition, Google may use the data for its own purposes. In the context of these purposes, Google may, for example, create a profile of the user behaviour or link the data with other data such as an existing Google account. We have no influence on these data processing operations. For more information please refer to Google’s privacy policy, which is linked below.
Moreover, we use the “Demographics” feature of Google Analytics. It allows us to create reports that contain information on the age, gender and interests of visitors to the site. These data are derived from interest-based advertising by Google and visitor data from third parties. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the following paragraph. For further information on the “Demographics” feature of Google Analytics please refer to  
You can prevent the data generated by the cookie and based on your usage of this website (including your IP address) from being sent to and processed by Google by downloading and installing the browser plug-in available at For further details please refer to and/or (general information on Google Analytics and privacy). Please be advised that Google Analytics has been extended on our web pages to include the code “anonymizeIp();” in order to anonymise IP addresses by deleting the last octet.

Google Optimize

Our online offering uses the "Google Optimize" web analytics and optimisation service offered by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, Ireland (hereinafter “Google”). We use the Google Optimize service to enhance the presentation, content, and functionality of our website by displaying new functions and content to a percentage of our users, and statistically analysing the changes in usage. Google Optimize is a sub-service of Google Analytics. For further information on Google Analytics please refer to the relevant section in this Privacy Policy. 
Google Optimize uses cookies that enable the optimisation and analysis of your use of our online offering. The information generated by these cookies about your usage of our website is usually transmitted to a Google server in the USA and stored there. We use Google Optimize with activated IP anonymisation, with the result that Google truncates your IP address within European Union member states and other countries which are contracting parties to the Agreement on the European Economic Area prior to this. Only under exceptional circumstances is the complete IP address transmitted to a server of Google in the United States and truncated there. Google will use this information to analyse your usage of the website, compile reports on the optimisation test and associated website activities, and provide us with further services related to website and internet usage.
You can prevent the data generated by the cookie and based on your usage of this website (including your IP address) from being sent to and processed by Google by downloading and installing the browser plug-in available at For further details please refer to and/or (general information on Google Analytics and privacy).


Cookie settings

Edit cookie settings

Google Maps

We rely on Google Maps to provide our online mapping service. Google Maps is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94034, USA (“Google”). The maps used on our website are provided directly by Google in accordance with Google guidelines, which means Google will always have access to your IP address for the purpose of displaying these maps. In addition, Google relies on the use of cookies to provide its various services, and these cookies can also be used to analyse your user behaviour. In order to comply with data protection regulations, the terms of use for the mapping service include data protection provisions for your own protection. If you would like to read Google’s terms of use for the mapping service, please visit Alternatively, Google’s general explanations relating to data protection can be found at The legal basis for incorporating this mapping service is Article 6(1) (f) of the EU General Data Protection Regulation (GDPR). Our legitimate interest in this regard lies in the provision of maps for your convenience.


You can register for use of our online service. For this you will have to provide details for registration, such as name, address and e-mail address. In addition, we record the date and time of registration and the IP address. As part of the registration process we obtain your agreement to the use of data. The advantage of this for you is that you do not have to enter these data every time you use the system or place an order.

The legal grounds for processing registration data are based on approval in accordance with Art. 6, para. 1 letter a) of GDPR. When you register with us for fulfilment or initiation of an order, the legal grounds for processing data also include Art. 6 para. 1 letter b) GDPR.
The information required as an obligatory field for registration is necessary for fulfilment or initiation of a contract with us for specific services. You are not however under an obligation to register, and you can also order as a guest.  In this case you will however have to enter the requisite data every time for each order for processing the contract.

With registration a customer account will be set up for you. The data in the customer account will be stored by us for as long as there is an active customer relationship. If no further activity has been identified over a period of three years, the customer relationship will be set as inactive. You can request deletion of your customer account at any time. The data provided on registration can be viewed, edited and deleted on your confirmation of registration.

Communication with us

You can contact us in various ways, including with the contact form on our website. You are also welcome to read our newsletter on a regular basis (sent by e-mail).

Contact form

If you wish to use our contact forum in our online service, we will record personal data for this that you have provided on the contact form, in particular your name and e-mail address. We also store the IP address and the date and time of the inquiry. We process the data provided in the contact form solely for the purpose of answering your inquiry or concerns.
You can make your own decision as to what information you provide us with in the contact form. The legal grounds for processing your data are your acceptance in accordance with Art. 6, para. 1 letter a) GDPR.
After we have processed the matter the data will then be stored in the event of any queries. Deletion of the data can be requested at any time, otherwise deletion will take place after full completion of the matter, the statutory obligation to preserve records will remain unaffected in each case.


When you subscribe to our newsletter your email address will be used for advertizing purposes until you unsubscribe from this service. You will receive regular information by email about current topics, plus emails on special occasions; for example, for special promotions. The emails may be personalised and individualised, based on the information we hold about you. When you subscribe to the newsletter, we obtain your approval for user-based evaluation and to create a profile. You should only subscribe to the newsletter if you are happy with this evaluation and profile creation. If you withdraw your consent, you will automatically be unsubscribed from receiving further newsletters.
If you have not given us your consent in writing, we use the double-opt-in process to subscribe to our newsletter. This means that we will not send you a newsletter by email until you have expressly confirmed to us beforehand that we should activate the newsletter service. We will then send you a notification email and ask you to click on a link in this email to confirm that you wish to receive our newsletter.
The legal grounds for processing your data are your consent in accordance with Art. 6, para. 1 letter a) GDPR, if you have expressly registered to receive the newsletter. In compliance with the statutory requirements it may also be possible that you receive our newsletter without express consent if you have ordered goods or services from us, we have received your e-mail address in respect of this and you have not made any objection to receiving information by e-mail. In this case our legitimate interest in transmission of direct advertizing is to be regarded as constituting the legal grounds for this in accordance with Art. 6, para 1, letter f) GDPR..
If overall you no longer wish to receive any further newsletters from us, you can revoke your one-off consent for the future or opt out of receipt of any further newsletters, at no further cost other than transmission costs according to the basic tariffs. Simply use the unsubscribe link that appears in every newsletter, or send a message to us or to our data protection officer.


You have the option of commenting on our contributions in our online service. You are required to give your name, but you can also use a nickname. You are also required to give your e-mail address. We need details of your e-mail address in order to contact you if your comments contain complaints and to be able to ask you for your response; we also store your IP address. Without these details you will not be able to make comments. If the comments are published, only the name or nickname you have chosen will be used. Your consent according to Art. 6 para. 1 letter a) GDPR constitutes the legal grounds for processing your data.

Web seminars

Through various links on our website you have the opportunity to participate in web seminars we conduct online. If you would like to participate in a web seminar, we will process personal data that you provide in a registration form, especially name, e-mail-address and company or organisation. We process the data transmitted via the registration form exclusively for the purpose of conducting the web seminar, contacting you regarding the event and sending you further information.

To carry out the web seminars we use the service provider LogMeIn, LogMeIn Ireland Limited, Bloodstone Building Block C, 70 Sir John Rogersons’s Quay, Dublin 2, Ireland („LogMeIn“). Further information on data processing by LogMeIn can be found at and

Our legal basis for data processing in connection with the conducting of the web seminars and with regard to the information you provide to us in this context is Art. 6 (1) (f) GDPR in connection with our interest in the conducting of web seminars, unless you have consented to the processing in accordance with Art. 6 (1) (a) GDPR.


Social Media

In our online service you will find links to Xing and LinkedIn career networking sites. You can find the links on the provider's logo.
By clicking the links the pages for the corresponding networks open; there is no data protection statement for these.  Details of the provisions relating to these can be found in the corresponding data protection statements of the individual providers. These can be found as follows:
Before selecting the corresponding link, no personal information is transmitted to the provider concerned. Your selecting the linked page is also the basis for data processing by the provider concerned.


We offer competitions from time to time through our online offering or through other channels. You can register to take part in the competition on a voluntary basis. Participation may be made dependent on further conditions, such as the solution of tasks or the submission of contributions. As part of the participation, you must provide contact information, which will be used by us solely for the purpose of processing the competition. A combination of the data from the competition with other data does not take place - unless otherwise regulated in the specific case; the chances of winning are independent of other factors, such as the purchase of goods or the granting of an optional consent to receive adverti-sing. 
After the end of the competition, your data will be stored for a period of six months, unless you request earlier deletion of the data. The temporary storage serves a possible examination of inquiries and com-plaints. Subsequently, all participant data will be deleted. The deletion does not include data that is stored for a longer period on the basis of an explicit agreement with the respective participant. This may include, for example, information about the winner. You are not obliged to make such arrange-ments with us. Irrespective of a corresponding agreement, the publication of participant data in ano-nymized form (Max M. from M.) is permitted.
The legal basis for data processing is Art. 6 para. 1 lit. a) DSGVO (consent in the context of participation in the competition) or Art. 6 para. 1 lit. b) DSGVO (implementation of the competition).

Use of YouTube

Our online service includes videos; we use a plugin for the YouTube ("YouTube") service operated by Google for playing these. The operator of this service is YouTube LLC, 901 Cherry Ave., San Bruno, CA94066, USA. When you access a website of our online service that includes a video, a link is generated to the YouTube servers. This tells YouTube which website of our online service you have visited.

When you have logged into your YouTube account, you allow YouTube to assign your surfing behaviour directly to your personal profile. You can stop this by logging out of your YouTube account. You can find further information about handling user data in the Google data protection statement under, which also applies to YouTube.

We use YouTube so that we can show you videos and so that we can tell you more about ourselves and our services; this also includes legitimate interests according to Art. 6, para. 1 letter f) GDPR.

Your rights and contact

We consider it very important to explain processing of your personal data as transparently as possible and to inform you about your rights. If you need further information or wish to exercise your rights, you can tell us at any time so that we can deal with your concerns.

Persons affected

With regard to processing of your personal data, you enjoy a wide range of rights. Firstly you have extensive rights of information and if necessary can request amendment to, and/or deletion or blocking of your personal data. You can also request restriction of processing and have a right of objection. You also have a right to data portability with regard to personal data provided to us by you.
If you assert one of your rights with us and/or wish to have more detailed information about this, please contact our customer service. Alternatively you can contact our data protection officer.

Retraction of consent and objection

Any consent given by you can be retracted free at any time with future effect.
Retraction of consent does not affect the legitimacy of any processing undertaken on the basis of consent up to the point of retraction. The contacts for this are likewise our customer service and data protection officer.
If processing of your personal data are not based on consent but on other legal grounds, you can object to this data processing. Your objection will initiate a review and if applicable termination of data processing. You will be informed of the review and receive further information - if data processing were still to continue - of why data processing is permitted.

Data protection officer and contacts

We have appointed an external data protection officer who supports us in data protection legal aspects; you can also contact this office directly. Our data protection officer and his team are happy to deal with any queries regarding how we handle your personal data or for further information on data protection law aspects:

RA Dr. Sebastian Meyer, LL.M.
c/o BRANDI Rechtsanwälte
Adenauerplatz 1, 33602 Bielefeld
Telephone: 0521 / 96535-812
E-mail: privacy(at)

If you wish to contact our data protection office personally by e-mail, you can do so at sebastian.meyer(at)


If you consider that processing of your personal data are not consistent with this data protection statement or the applicable data protection provisions, you can register a complaint with our data protection officer. The data protection officer will then investigate the matter and inform you of the result of the investigation. You also have a right of complaint to a regulatory authority.

Additional information and amendments

Links to other websites

Our online service may contain links to other websites. These links are usually identified as such. We have no influence on the extent to which the linked websites comply with the valid data protection provisions. We therefore recommend that you check the respective data protection statements on other websites as well.

Changes to this data protection Statement

The status of the data protection statement is identified by the date shown (below). We reserve the right to make changes to this data protection statement at any time with effect for the future. Any change is made in particular due to adjustments of the online service or for changes in data protection regulations. The up-to-date version of the data protection statement can be accessed at any time via the online service. We recommend that you regularly check this data protection statement for any changes.

Status of this data protection statement: November 2021